McDonald's K-Pop Demon Hunters

Bringing together two global brands at the center of a cultural phenomenon, Frequency produced the launch campaign for McDonald's and Netflix's KPop Demon Hunters collaboration. Featuring the first live performance from the voices behind the film's breakout musical acts—including talent fresh off an Academy Award win—the production spanned the United States and South Korea, delivering a high-profile campaign to an audience eager for its first glimpse beyond the screen.